In some campaign types, you may see this option as Let Mailchimp optimize send time for maximum engagement. When your campaign is ready to send, click Schedule.To use Send Time Optimization on your email campaign, follow these steps. Learn about the science of Send Time Optimization. When you create an email and turn on Send Time Optimization, we’ll use this data to pinpoint an ideal time within 24 hours of your selected send date, and send your campaign at that time. Some of those people receive emails from more than one Mailchimp user, which means we have some data about their individual engagement patterns. Mailchimp users send a lot of email to a lot of people. This feature can only be used if there are more than five hours left in the day in the time zone set for the account. We don’t recommend this feature for same-day sending.To learn more, check out About Campaign Manager. SMS Marketing Campaigns may only be sent between 8:00 am - 9:00 pm in the time zone your recipient is in. Mailchimp’s Campaign Manager offers Send Day Optimization for email touchpoints.This feature is not available in automated emails. Send Time Optimization can be used on Mailchimp's regular, plain-text, A/B testing, and multivariate email types.Find out what features are included in each plan. Depending on your plan, you may not have access to Send Time Optimization.Here are some things to know before you start this process. In this article, you’ll learn how to use Send Time Optimization. Send Time Optimization uses data science to determine when your contacts are most likely to engage, and sends your emails at that time. NOTE: You can keep doing split tests until you find the most satisfactory results of the best time to send SMS blast.If you wonder about the best time of day or night to send emails, Send Time Optimization can take out the guesswork. For example, send a message to Group A on Tuesday at 12:15 PM, and send a message to Group B on Saturday at 11:45 AM.Īt the end of your end-of-season sale, you can measure the performance of different SMS marketing campaigns by comparing the utilization of the free shipping codes, and you can decide which is the best time to send SMS for your business.Ĭongratulations, you did your split testing to find the best time to send SMS blast for your small business/organization! □ Send this SMS marketing message to two different groups at different times that you want to measure. Plus, enjoy free shipping on your purchase using code FREE. Act fast - last time, the sale ended within 4 hours. “ Hi ! Exciting news - our online store now offers up to 70% off end-of-season discounts! Don't miss out on your favorite items, as stocks are limited. Plus, enjoy free shipping on your purchase using code FREESHIP. “Hi ! Exciting news - our online store now offers up to 70% off end-of-season discounts! Don't miss out on your favorite items, as stocks are limited. (the only difference between these messages is the coupon) When Text2VIP clients send the text message blasts with links, most clicks also occurred at 12pm-1pm. No matter the day of the week, noon remains the most popular time to send a text campaign. For example, if you have an e-commerce business, you can use these two message texts for a split test: The most common time to send a text message campaign is 12:00 pm, and the least popular day to send a text campaign is on Sunday. Stick to these rules, and you won’t have to pay the fully-avoidable price. Fortunately, this step is simple with a custom webform. You also can’t send anything without a customer’s opt-in. For example, try to have gender balance between groups instead of dividing them as female and male or limit the age range.Ĭreate your SMS marketing message. The rules set forth by the TCPA in 1991 also apply to SMS messages, meaning you can’t send marketing texts outside of business hours: 8:00 AM to 9:00 PM. Try to make two groups similar to have more reliable results from your split test. Split the recipients into two randomly as Group A and Group B. Try not to choose an SMS marketing campaign for special days like Mother's Day, Black Friday, etc., to avoid abnormal results The best days to send SMS are Tuesday and Saturday The best days of the month to send SMS are the beginning and end of the month, with the 13th being the best-performing outlier at a 2. Choose an SMS marketing campaign that is generic and has many recipients as possible.
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